Strategic Planning

• Marketing best practices audit, gap assessment and recommendation
• Annual plan development, CRM dashboards, forecasting models
• “Strategic marketing framework” and brand gap analysis
• High level, long-range planning development and tools
• Catalog and direct mail contact strategy development and optimization
• Multi-channel strategic plan development focused on
optimizing digital and print efforts to drive store and web traffic
• Product merchandising, assortment and planning

Digital Sales Growth

• “SHINE Roadmap” for increasing and optimizing digital marketing efforts
• Optimization of digital acquisition media mix with focus on Email, SEO, SEM, affiliate marketing, display ads, social commerce, and print
• Web analytics assessment, dashboard development, data trend reporting, conversion analysis and action plan recommendations
• Offline synergy and mapping for online merchandising and content development

Omnichannel Integration

• Channel integration and experience audit, optimization and recommendation
• Website and Mobile conversion optimization through usability testing, enhanced design, personalization, and improved features and functionality
• RFI/RFP project management, technical specs and requirements, system integration and process flow

Talent Solutions

• Recruiting services for senior level management for multi-channel retailers
• Organization development, succession planning and leadership coaching
• Interim management for senior marketing and ecommerce roles