Welcome to SHINE Strategy

I started SHINE Strategy during a life-changing experience. At the end of 2011, when I was at the top of my retail career, I was diagnosed with aggressive breast cancer and forced to undergo four months of chemotherapy. I did a lot of reflecting about my passions and what I wanted to do with my business life. I realized I wanted to be my own boss and take my entrepreneurial drive full throttle, so I launched SHINE Strategy, which rolls up all the things I LOVE: leading, teaching, solving problems, driving sales and profits, shopping, giving back, and connecting smart people.

When my first three-month consulting project—at National Geographic—turned into a three-year contract, SHINE Strategy was off and running, and it has continued to grow by word of mouth. Seven years later, I am delighted to have such a prestigious client list and to work with some of the brightest talent in the industry.

If you have a problem, let’s discuss SHINE’s solutions—and solve it!

What We Do

SHINE Strategy is a consulting company focused on building omnichannel-retailing brands. We are experts in advising retailers on how to maximize sales and achieve best practices in ecommerce platforms, catalog and print media, and retail store channels. SHINE Strategy use acquisition, conversion and retention techniques to grow sales and profits.

SHINE Specialities:

  • Short-term and long-term strategic planning
  • P&L financial planning and forecasting
  • Digital business advisor
    (strategy, planning and execution)
  • Brand development
    (marketing, merchandising and creative)
  • Business audits, due diligence and strategic turnarounds
  • Ecommerce growth
    (customer acquisition, conversion and retention)
  • Catalog and direct mail financial planning and execution
  • CRM planning, analytics and execution
  • Ecommerce platform evaluation, development and usability
  • Resource and vendor recommendations
  • RFP management for print, ecommerce, and database CRM
  • Customer engagement, lifecycle journey and loyalty
  • Organizational development and coaching

Cindy is one of the most respected experts in the multi-channel industry. She knows how to grow companies based on her vast knowledge and experience.

–Lois Brayfield
CEO & Chief Engagement Officer, J.Schmid

Cindy has become a very valuable member of our team that we constantly look to for ideas and advice.

–Pam Higgins
Vice-President, Circulation and Marketing, National Geographic

Cindy brings deep experience, thoughtful perspective and second-to-none industry insight. I was very impressed with the speed and thoroughness of her projects and presentations.

– George Schmidt
Vice President of Marketing, Orvis

I’ve worked with Cindy on many projects over the years. She takes them on with great enthusiasm and professionalism. And best of all Cindy gets great results!!

–Dana Pappas
Past President, NEMOA and COO, Plow & Hearth